At Ellard, we believe in setting clear goals for our company, employees, customers, and stakeholders. These principles guide everything we do, from the products we create to the relationships we foster. We are proud to introduce our updated Mission, Purpose, and Values, statements that reflect not only who we are today but who we aspire to be tomorrow.
Our Mission
At Ellard, we’ve dedicated significant effort to ensure that everyone, from employees to partners, understands our core mission. This serves as the foundation for everything we do, providing clarity in our goals and direction.
Our Mission is simple but powerful:
To set the standard in the supply of trusted and innovative motors and controls to the door, blinds, and other industries throughout the UK and beyond.
This mission drives us every day to provide exceptional products, while also focusing on being a reliable partner to industries and communities that rely on our innovations.
Our Purpose
Beyond our mission, we seek to understand our larger impact, not only in our industry but in the lives of those we touch. Our purpose articulates why we exist and how we contribute to the greater good.
Our Purpose is:
To deliver 'more than just a product’, driving success for our partners.
Every day, we live out this purpose by staying passionate about creating solutions that are more than transactional. We believe in forming strong partnerships, delivering unmatched customer service, and setting a benchmark in training and technical support. Our work is not only about meeting needs but about consistently exceeding expectations and driving value.
Our Values
At the core of Ellard’s identity are the values we embody as an organisation. These values are not just ideals on paper, they shape our culture and inform every decision we make. Our team has played an essential role in crafting these values, ensuring they reflect what truly matters to us. Whether hiring new talent, collaborating with customers and suppliers, or setting performance objectives, these values serve as our compass.
Our values are:
People: We value and develop our people.
Our employees are our greatest asset. We believe in investing in their growth and well-being to foster a positive, inclusive, and high-performing work environment.
Partnerships: We build relationships for mutual success.
We focus on long-term, meaningful relationships, where collaboration leads to shared achievements and success. Mutual respect and trust are the pillars of our partnerships.
Products: We are committed to quality in our products and solutions.
Quality is central to what we deliver. Every motor, control system, and solution we provide reflects our unwavering commitment to excellence.
Future: We embrace innovation and continuous improvement.
Innovation is key to staying ahead. We actively seek new ways to improve our offerings and ensure that we are not only meeting the demands of today but also shaping the needs of tomorrow.
Excellence: We take care and have pride in everything we do.
Whether it's in product development, customer service, or our internal operations, excellence is at the heart of our approach. We take pride in delivering the best possible outcomes in all areas of our business.
At Ellard, our mission, purpose, and values define who we are and guide where we’re going. As we continue to evolve and grow, we remain committed to setting the standard in our industry and being a trusted partner to all of our stakeholders. We look forward to working together to build a future based on innovation, excellence, and mutual success.
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