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Explained: Recent changes to the names of our blind motors



At Ellard, we champion engraining simplicity in all walks of our business. Our main goal is to keep things easy and satisfactory for you, the customer.


Our latest move towards simplicity is circled around our blind motor range. With logic and consistency in mind, we have renamed each one of our blind motors so that you know exactly what you are purchasing just from reading the product title.




Motor Size


A lot of our customers define each of our motors by the size of the barrel the motor will be used in, therefore we listened to you and implemented these names across our range. For example, if we refer to the above diagram, the product name begins with "50SERIES". This means that these motors can fit a 50mm barrel.


Power Type


The next part of the name refers to the power type of the motor. This can refer to the motor being battery-powered or hardwired.


Limit Type


We offer multiple kinds of limit options for your motor. From mechanical limits to electrical, you will be able to understand what kind of motor you are dealing with by the letter after the second dash in the product name.


Head Type


We now offer an alternative head-type adaptor which can be used on our 50SERIES motor. This new head type allows for our motors to be retrofitted into installations that may have had a competitor product fitted previously.


Old motor names vs new motor names


To help you along with the changes, we have listed all our blind motors below with their old and new names:



20mm motor designed to fit a 32mm slotted tube. Battery-powered with electronic limits.


Old name: 32SERIES

New name: 32SERIES-B-E




35mm motor designed to fit a 40mm slotted tube. External battery-powered with electronic limits.


Old name: 35SERIES

New name: 40SERIES-XB-E





25mm motor designed to fit a 40mm slotted tube. Battery-powered with electronic limits.


Old name: 40SERIES

New name: 40SERIES-B-E





25mm motor designed to fit a 40mm slotted tube. Hardwired with electronic limits.


Old name: 40SERIES

New name: 40SERIES-H-E





35mm motor designed to fit a 40/50mm slotted tube. Battery-powered with electronic limits.


Old name: 6000B SERIES

New name: 50SERIES-B-E





35mm motor designed to fit a 40/50mm slotted tube. Hardwired with electronic limits.


Old name: 6000 SERIES

New name: 50SERIES-H-E





35mm motor designed to fit a 40/50mm slotted tube. Hardwired with Mechanical limits.


Old name: Mechanical 3000

New name: 50SERIES-H-M






24mm motor designed for Roman, pleated and Venetian installations. Battery-powered with electronic limits.


Old name: Roman/ Pleated/ Venetian Motors

New name: 24SERIES-XB-E





If you have any questions about the changes to our blinds motor range, contact a member of our team at sales@ellard.co.uk.

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